Sep 07 2010 
Support Center » Knowledgebase » I haven't gotten a winner yet - Why Not?
 I haven't gotten a winner yet - Why Not?
Solution You probably just don't have enough split test data yet. In other words your ads haven't been running long enough to get enough clicks/impressions to perform the statistical analysis needed to determine a winner. This is what "insufficient data" means. Once they've been running long enough to get at least 95% statistical confidence in a winning ad, you will get a "winner email".

Also, you should check your online report ("Ad Details" is good for this), to make sure your adgroups are not running just 1 ad. You need to have 2 ads running to perform a split test. So be sure to create second ads for the adgroups as soon as possible so you can start testing.


Article Details
Article ID: 27
Created On: May 05 2006 10:41 AM

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